Labelexpo Asia 2025: Driving Growth in Functional Labels

The recent conclusion of Labelexpo Asia once again confirmed its position as one of the most influential exhibitions in the global label and printing industry. For manufacturers, converters, and brand owners alike, the event served not only as a product showcase but also as a barometer for market trends, customer demand, and future growth opportunities.

As an emerging yet fast-growing force in the self-adhesive label sector, YG Group made a strong and highly productive appearance at the exhibition. By combining a robust product portfolio with a professional, market-driven team, the company achieved a rare dual success: immediate order growth and long-term customer pipeline expansion. More importantly, the exhibition became a catalyst for strategic refinement—helping Yongguan sharpen its regional strategy, product focus, and customer engagement model.

This article explores how Yongguan translated exhibition exposure into real business outcomes and what these results reveal about the future direction of the self-adhesive label market.

A Results-Driven Presence at Labelexpo Asia

Unlike purely brand-oriented showcases, YG Group approached Labelexpo Asia with a clear commercial objective: deepen cooperation with existing customers while actively unlocking new regional markets.

This dual-track strategy proved highly effective.

On the show floor, YG Group’s team focused on problem-solving rather than product pitching—listening carefully to application challenges, delivery concerns, and customization requirements across industries. This approach enabled faster decision-making and higher-quality discussions, transforming exhibition conversations into concrete business opportunities.

Strengthening Existing Customer Relationships Through Refined Operations

One of the most valuable outcomes of the exhibition was the upgrade of long-standing customer partnerships. Rather than treating existing clients as “already secured,” YG Group’s domestic self-adhesive label team used the exhibition as a platform to revisit requirements, introduce new solutions, and unlock incremental value.

Several examples stood out:

• A Guangzhou-based customer finalized an on-site order exceeding RMB 1 million, reflecting strong confidence in product performance and delivery capability

• A Xiamen client reached a testing agreement for wet wipe self-adhesive labels, opening the door to future volume production

• A Shanghai customer placed an immediate order for coating film products, demonstrating fast conversion from discussion to transaction

• A Hangzhou client, under senior management coordination, achieved new progress in ongoing cooperation

These results illustrate a key principle: refined customer operations outperform short-term sales tactics. For YG Group, each renewed contract represents not just revenue, but a deeper layer of trust built through consistent quality, technical support, and responsiveness.

In the self-adhesive label industry, long-term partnerships are rarely formed overnight. They are earned through reliability, iteration, and shared growth.

Breaking Into New Markets and Activating New Customers

Beyond reinforcing existing relationships, YG Group used Labelexpo Asia to aggressively expand its national customer footprint.

By engaging potential clients from multiple regions and industries, the team secured a range of high-value leads with clear commercial potential:

• A trading company proposed a monthly export demand of two containers of thermal paper

• A Jiaxing-based customer expressed cooperation interest in printing-specific adhesive tapes

• A business leader from Chengdu proposed joint development of the Southwest China market

• Customers from Shandong and Shanghai raised purchasing intentions exceeding one million square meters

By the end of the exhibition, the self-adhesive label team had connected with more than 20 new customers, most of whom entered in-depth negotiation stages shortly after the event.

This pipeline is particularly significant because it reflects qualified demand, not casual inquiries—customers with defined applications, volumes, and timelines.

Fast Response, Structured Solutions: Turning Interest Into Confidence

Trade shows often generate large volumes of inquiries, but few companies are equipped to handle them efficiently. YG Group addressed this challenge by implementing a clear on-site principle:

“Instant response, categorized resolution.”

During the exhibition:

• Small-volume orders with tight delivery requirements were redirected to local distributor support, ensuring speed and flexibility

• Questions regarding product compatibility, customization cycles, and technical specifications were handled by dedicated specialists

• Application scenarios were reviewed in detail, helping customers select the most suitable material structures and adhesive systems

This approach significantly reduced uncertainty and strengthened customer confidence—especially for buyers evaluating new suppliers.

For B2B customers, confidence is often the deciding factor between a trial order and a long-term partnership.

Post-Exhibition Strategy: From Feedback to Regional Optimization

The real value of an exhibition is realized after the booths are dismantled.

Following Labelexpo Asia, YG Group’s management team moved quickly to address structural questions raised by customers—particularly around regional cooperation models and channel alignment.

A dedicated internal workshop was organized to review feedback and assess regional performance. As a result:

• A business adjustment plan for the Jiangxi region was formulated

• Channel partner incentives were optimized to encourage proactive market development

• A nationwide customer mapping initiative was launched to support differentiated regional strategies

These actions ensure that insights gained during the exhibition directly inform next year's business planning, rather than remaining isolated observations.

Functional Labels: A Clear Industry Trend Emerges

One of the most important strategic conclusions from Labelexpo Asia was the growing dominance of functional labels across multiple industries.

Customer discussions repeatedly highlighted rising expectations for performance-driven labeling solutions, including:

• Biodegradable labels for food and sustainable packaging applications

• Anti-counterfeiting and traceability labels for pharmaceutical and healthcare products

• High-temperature resistant labels for electronics and industrial manufacturing

These requirements reflect a shift from decorative labeling to value-added functionality, where labels play an active role in safety, compliance, logistics, and product integrity.

Recognizing this trend, Yongguan’s domestic sales division reinforced its commitment to functional label development.

Technical Expertise and Manufacturing Authority Behind YG Labels

With over two decades of experience in adhesive material development, YG Group has built its competitiveness on deep technical expertise and vertically integrated manufacturing capabilities.

The company operates large-scale coating and converting facilities equipped with advanced production lines for self-adhesive labels, functional films, and specialty adhesive materials. From adhesive formulation and substrate selection to coating precision and quality inspection, every stage is controlled in-house to ensure consistency, performance, and scalability.

YG Group’s in-house laboratory and technical teams work closely with sales and application engineers to support customized label development, including biodegradable materials, high-temperature resistant labels, and application-specific adhesive systems. This close integration between R&D and market feedback enables faster response times and higher solution accuracy for customers across food, pharmaceutical, logistics, and electronics industries.

By combining proven manufacturing reliability with continuous innovation, YG Group positions itself not just as a label supplier, but as a long-term technical partner for customers seeking stable supply, functional performance, and sustainable growth.

Integrating Sales and R&D for Faster Market Response

To accelerate innovation and shorten feedback loops, YG Group strengthened collaboration between its commercial and technical teams.

Within the existing regional management framework:

• Functional label development for South China is coordinated under dedicated leadership

• Southwest region projects are managed in parallel, ensuring localized responsiveness

This structure enables faster prototyping, application testing, and customization—allowing customer needs to translate directly into R&D priorities.

By aligning market demand with material science and coating technology, YG Group ensures that innovation is not abstract but commercially relevant.

Building an Integrated Model: Custom R&D + Precision Supply

Looking ahead, YG Group continues to deepen collaboration with downstream industries by developing an integrated operating model:

Custom R&D + Precision Supply

This model emphasizes:

• Application-specific material design

• Stable, scalable production capacity

• Predictable lead times and quality control

• Technical support throughout the product lifecycle

Such integration strengthens YG Group’s competitive position, particularly in industries where labeling performance directly impacts operational efficiency.

Execution After the Show: Turning Leads Into Orders

With the exhibition concluded, YG Group’s focus has shifted fully to execution.

Clear post-show mechanisms have been implemented:

• A customer tracking system with defined ownership and milestones

• Guaranteed on-time delivery for confirmed orders

• Sample dispatch within one week for testing-stage customers

• Follow-up within one week for new leads, including requirement confirmation and customized quotations

This disciplined follow-up ensures that exhibition momentum translates into measurable revenue growth.

Conclusion: From Exhibition Success to Sustainable Growth

While Labelexpo Asia has come to a successful close, YG Group’s business acceleration is only beginning.

By combining precise market insight, functional product innovation, and high-efficiency execution, the company is well-positioned to achieve the next leap in its self-adhesive label business.

As global demand for performance-driven labels continues to rise, YG Group remains committed to delivering reliable solutions, fast response, and long-term value—turning every partnership into a foundation for shared growth.